The power of the press

As I’ve blogged about before, I recently completed the Aspire Channel Challenge – 22 miles of swimming to replicate a channel crossing. The Aspire challenge allows you 12 weeks to complete it, but I did it in 22 days.

Since completing it I’ve had a couple of articles in the local press. This one in the Nottingham Post and then this one (below) in our village paper, the Bramley.

Since it appeared in the paper I’ve had eight people make a point of mentioning to me that they had seen it. And don’t forget that we live in a small village, I don’t go out much and this was ‘just’ the local free paper. And that’s the people who have told me they’ve seen it – how many others must have also read it.

I’m not sure I’ll be invited to turn on next year’s Xmas lights because of it, but it does mean more exposure for Aspire. And as a PR professional it’s great to see the power of the press in action.

And don’t forget, you can still sponsor me for the swim here: https://www.justgiving.com/patrickJPRaspire/

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